Michael Saylor, a very vocal supporter of Bitcoin, is once again making a strong case that Apple, the giant tech company, should put some of its huge money into Bitcoin. And this time, his message feels more important and also logical than ever, especially because of what’s been happening with Apple’s own financial plans.
What’s Going On?
Recently, Apple decided to spend an enormous $110 billion of its money to buy back its own shares. Think of it like a company buying back pieces of itself. Usually, companies do this to make their existing shares more valuable and show confidence in their future. However, since the start of this year, Apple’s stock has surprisingly dropped by 17%. This means that big spend hasn hasn’t made their stock go up; in fact, it’s gone down! It’s like spending a lot of money on something that then loses value.
Now, let’s look at Bitcoin. In that same period, Bitcoin has actually grown by a healthy 17%. And if we zoom out even further, over the last five years, Bitcoin has had an incredible run, shooting up by over 1,000%. Compare that to Apple’s stock, which, while good, only grew by 137% over the same five years. This big difference in performance makes Saylor’s argument much stronger.
Saylor, who leads a company called MicroStrategy (and they own a massive amount of Bitcoin themselves!), firmly believes that if Apple were to put Bitcoin on its balance sheet – essentially, make it a part of its official financial assets – it wouldn’t just see its money grow. He thinks it would also create a lot of positive buzz and attention for Apple. He’s suggesting that Apple’s current strategy of just buying back its own shares is like “buying air” because it’s not delivering the strong returns they hoped for. Instead, Bitcoin offers a path to actual, significant growth.
A Growing Global Trend
Apple wouldn’t be alone if it chose to invest in Bitcoin. This idea of companies adding Bitcoin to their financial reserves is becoming a worldwide trend:
- GameStop, the well-known video game retailer, recently made headlines by purchasing 4,710 Bitcoins for about $513 million. This shows a real shift in how some companies are thinking about managing their money.
- A Japanese investment company called Metaplanet is now the eighth-largest corporate holder of Bitcoin globally. They’re even planning to raise more money to buy even more Bitcoin.
- Even in Europe, a French company called Blockchain Group has already invested $154 million and is preparing to invest another $340 million. These moves highlight that businesses are increasingly seeing Bitcoin as a valuable asset.
Investors Are Shifting Focus
This growing interest in Bitcoin isn’t just limited to companies. Big investment funds are also getting very active. Just on June 9th, there was a huge inflow of $386 million into special investment products called spot Bitcoin ETFs.
This tells us something important: many investors are getting tired of traditional approaches like companies just buying back their own shares, especially when those strategies aren’t showing real growth. Instead, these investors are actively looking for places where their money can genuinely increase in value. Bitcoin is clearly becoming a top choice for that kind of growth. Michael Saylor and many others believe it’s definitely not too late for Apple to join this exciting new trend and start seeing some of that strong Bitcoin growth themselves.
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